This interview, which was originally featured on my Marketing Speak podcast is so incredibly relevant in these turbulent times of 2020. My wise and wonderful guest, Seth Godin, has been such an influential force in my business, and in so many others. Seth knows a thing or two about weathering the ups and downs of making a business succeed—he is an expert in prioritizing long-term survival over short-term profitability. He also knows a thing or two about unleashing viruses—no, not the awful kind that causes global shutdowns, I’m talking about unleashing idea viruses! He’s written books on these exact topics, in fact, and many others. I often remember Seth saying, “when in doubt, get back to the reason why you started a business in the first place.” Which feels like great advice for this moment in time. Stay tuned as I go deep and philosophical about marketing, compassion, and resilience with the man with the iconic yellow glasses.
You’re probably familiar with the saying, a rising tide lifts all boats, which was part of a very moving speech by President Kennedy. My guest today, Steve Baker, is someone who has made a career out of ingraining this concept to people in business. Steve is vice president of The Great Game of Business, Inc., and co-author, with Rich Armstrong, of Get In The Game: How To Create Rapid Financial Results And Lasting Cultural Change. This book is the how-to application of Jack Stack’s 1992 bestseller, The Great Game of Business, and it includes some really valuable tools, templates, and exercises. Steve is a top-rated speaker and coach, and he has a wealth of information to impart on business management and corporate culture. In today’s episode we get into cracking open the financials to your employees in open-book management, and really engaging them around the numbers. We talk about demystifying business so that it’s approachable, and the ownership mindset that makes all the difference for people on the frontlines to really be invested in the success of the business. So, if you want to get in on some really high-level business strategy innovation, you’re not going to want to miss today’s show!
If you have the idea in your mind that success in business automatically comes at great personal sacrifice, you haven’t gotten into the Maui mindset yet! My guest today, David Finkel is the founder and CEO of Maui Mastermind, one of the world's premier business coaching companies helping businesses in the $1-50 million range build their companies and get their lives back. David’s the author of 12 books, including his latest, The Freedom Formula, which will help you operationalize working smarter. No, you don’t have to kill yourself working nights, weekends, and family vacations to be successful. When you scale your business the right way, you get growth AND you get increased freedom. How? Well, in this episode David and I talk about effective ways to hire and manage teams without micromanaging. We talk about delegating outcomes versus delegating tasks. We get into the distinction between grow players and role players, and why they are both indispensable for different reasons. We discuss Big Rock Reports, and so much more. Is your curiosity piqued? Well, if you want to find out ways to work smarter and you want tools for living a successful, balanced life, then you’re in the right place! Now, on with the show!
Doing a show that involves the retail industry and recording in the middle of coronavirus, we have to examine the obvious issue: just how this pandemic is affecting commerce – big business and small business alike, is still playing out. My guest today, Brian Smith may not be a household name, but his product is. All I have to say is – Ugg! Brian created the Ugg brand by-(not to make a bad pun)-bootstrapping it all the way. In this episode, we talk about disruptions and how –though they may seem like insurmountable challenges at the outset, positive things can also come of monumental change. Brian has had to reinvent himself several times and sees change as something expected. Having that mindset has been so important because when faced with big changes he is prepared for it and rather than resisting, he rolls with it. We talk about the importance of an idea going through changes and evolving into what it’s supposed to be—which isn’t always obvious at first, but with patience and perseverance that seed of an idea grows into (in Brian’s case) a multi-million-dollar industry. This really is a great opportunity to learn from someone who has so much to offer about business, and defining success on your own terms, so without any further ado, let’s get on with the show!
Entrepreneurs face many external and internal hurdles along the road to success. Whether it’s finding customers, building a successful team, cash flow, criticism or self-doubt—it’s hard to get through without coping tools and a roadmap of how to get from where you are to where you hope to go. My guest today, Gino Wickman, is someone who knows all about those struggles firsthand, as he has been an entrepreneur since age 21. He is the creator of the Entrepreneurial Operating System, more commonly known as EOS, author of the wildly popular book, Traction, his newest book, Entrepreneurial Leap, and several other best-selling titles. In this episode, we talk about unexpected hurdles that come up for entrepreneurs and would-be entrepreneurs, as we are now dealing with an unprecedented worldwide pandemic that is impacting small businesses particularly hard. Gino talks about getting back to basics, meaning when you pare down the core tenets of EOS you can see your company through this COVID-19 crisis. The reverse accountability chart, changing hats, having a level-10 meeting with your team are all an essential part of getting through this challenging time. It really is an invaluable discussion to dive into at this particular moment in time, so without any further ado, on with the show!