In this Episode
- [03:17]Dr. Gary Sanchez discusses how AI can help individuals rewrite their LinkedIn profiles to better reflect their true selves.
- [03:58]Dr. Gary describes the WHY.os tool, which helps individuals find their core motivations and articulate them effectively.
- [13:06]Stephan shares his experience of using AI to create a life manifesto, highlighting the benefits of integrating personal assessments.
- [18:04]Dr. Gary shares a personal story about using AI to create a special song for his daughter’s wedding.
- [25:21]Dr. Gary emphasizes the importance of understanding oneself and others to build better relationships.
- [32:44]Dr. Gary talks about his insights from an AI mastermind group about the future of AI and its implications.
- [36:59]Dr. Gary encourages listeners to use AI tools to enhance their personal and professional lives.
Gary, welcome back to the show.
Thank you, Stephan. I’m excited to be here. It’s gonna be fun.
We had a great conversation about a year ago when we had you on the show for the first time, and you really unpacked for our listener how to understand what drives them, their why, behind their life and their business, their career, whatever. In this follow up episode, I wanted to talk to you more about AI and how to apply what your mission or your purpose or your res on detra for being on this earth, which might be identified using your tool, the WHY.os, and apply that in an AI context, maybe for improving the outputs from ChatGPT, maybe for improving your LinkedIn profile, whatever it is that a follow on from your discovery of kind of what makes you tick. Let’s start there.
WHY.os discovery gives you the words and language to understand yourself and then articulate that to the world.
For just as a quick refresher for the audience, I developed the software, the tool that, in eight minutes, helps you find your why, your how and your what right, why you do what you do, how you bring that to life, and what other people can count on it. If we look, the one-word problem that it solves for people would be uncertainty, uncertainty about who you are and how to tell the world that using language.
Most people have a sense of who they are but lack the language to articulate it; if you can’t say it, you really don’t know it, and it’s not very useful. That’s what the tool does. The WHY.os discovery gives you the words and language to understand yourself and then articulate that to the world. Now, what most people don’t do is wake up in the morning and say, “Well, I think I need the language to understand who I am.”
That’s not maybe an internal conversation they have. That conversation would be more around. “Hey, I wonder how I can rewrite my LinkedIn page so that it’s really more authentic to who I am. It’s not just a bunch of what I’ve done type things,” or maybe they wake up and say, “How do I find my passion? What I’m currently doing doesn’t seem like it fits me. I feel like I’m on the wrong path. I feel like I’m on the wrong ladder. I’ve climbed the wrong ladder here, and how do I make a decision on what to do with my life?” They don’t have a way to do it. They have that uncertainty. They have that sense of wanting to make a change, but don’t know how to do it. What happens to people, Stephan, when they’re confused or uncertain?
They do nothing.
They do nothing; they stall out. What if they do nothing for a long period of time? What happens to them?
AI can be a trusted advisor if you give it the right information and it understands who you are. It can help you redevelop your message, focus, and direction.
They lose their job, they lose their way. They end up in a bad state, and seeing how quickly things are advancing, you can lose your way, and then wake up the next month or whatever and find that society and technology and everything has totally gone past you like you missed the boat.
The people we work quite a bit with are people who made a choice when they were younger, before they knew who they were, and then they got really good at what it is they chose to do, and then woke up one day and said, “This doesn’t fit me.” Now they feel trapped inside of this success they created around a decision that they wish they hadn’t made, which was my story as a dentist.
How do you know Stephan, at age 17, 18, 19, 20, what the heck do you want to do with your life? You really don’t, but you’re forced to make that choice, and then you make it, and then go down that path, get good at it, and then realize, “Man, this was not necessarily where I should have spent my time, my life, my energy, my focus.” Now you want to make a change, but don’t know how to we were talking about, you’re uncertain of where to go, so where the AI can really help you is as that trusted friend, if you give it the right information, if it understands who you are, it can really help you to redevelop your message, your focus, your direction. What are the tools? Once you’ve discovered your why, how and what, then you can take that and upload it into ChatGPT.
You’ll get a lot of information, some PDFs that you can export, and then you import them into ChatGPT, or whatever tool you like. Then you could say, “I’d really like to reword, rewrite my LinkedIn profile.” What we could do is just take you, for example, your why is to contribute to a greater cause? Add value, have an impact on other people’s lives. How you do that is by challenging the status quo, thinking differently, pushing limits, getting people to see things they haven’t seen before, and getting them outside the box they put themselves in. What you bring is a trusted relationship. You’re like a trusted guide for people.
Wow, you see, you get me, man, you get me.
That’s your why, your how and your what, and it gave us the language. It gives your audience a way to understand who you are and why they should listen to you if they want someone that’s going to help them have a bigger impact, if they want someone that’s going to get them to think outside the box they’ve put themselves in to push limits.
If they want someone they can trust who has a whole lot of knowledge and experience with it, you’re that guy. Now we can go look at your LinkedIn profile and say, “Does my LinkedIn about page. Say that about me.” For most people, the answer is going to be no; their LinkedIn profile is just going to be a bunch of, “Here’s what I did. Here’s when I did it.” If you like what you saw and you want to connect with me, connect with me.
But we could take that, no matter how long or short it is, and put it into chat. Copy your simple WHY.os, which is the statement that I just said about you. Put it into ChatGPT and say, “Rewrite my LinkedIn about page so that it’s authentic to me and will resonate with my ideal client.” Watch what it comes up with for you so very quickly, it’ll rewrite it so that when you read it, you go, “Man, that is exactly what I’ve been trying to say. That’s who I am and why somebody should choose me.” Now you will attract the right people to you. Is that making sense? That’s a use of ChatGPT to be able to do that. There are so many great tools that you can now utilize if you do it in the right sequence.
What I mean by that is, who first, then what, who first, then what, who are you first? Then what do you want to do? Where do you want to apply it? What direction do you want to go? The key is to figure out who you are first and WHY.os is one way to do that.
Your why, your how, and your what gave us the language. It gives your audience a way to understand who you are and why they should listen to you if they want someone who will help them have a bigger impact.
Then take what you’ve learned, put it into the AI tools, and then it’ll create so many other things for you that are in alignment with what you want to do with who you are. Can you remember back, Stephan? Often, when somebody asked you, you were in high school or college. Stephan, what do you want to do with your life? What do you want to be? Do you remember getting that question? Did you have an answer?
Kind of, I kind of wanted to, like, cure cancer or do something really important, like that. I studied biochemistry, molecular biology, and so forth. But then, after all those years and $100,000 of student loan debt, I decided, “No, that’s not something I actually want to pursue after all.”
Think about all the time that you invested in that, and all the money that you invested in that. The earlier you can figure out what it is you want to do, the longer the runway is for being able to do that. If you upload all of the information that we were just talking about into ChatGPT, you can start to have those conversations with Chat or Claude or Grok, or whichever one you like, to use Gemini to be able to help you figure those things out, not just based on a generic anybody, but based on who you really are. As we talked about, figure out who you are first, know who you are first, and then have it help you decide what it is you want to do.
Back to your why, how and what if we put you, Stephan, in a place where you get to help other people. You get to help them think outside the box they put themselves in, and you get to be that trusted source for them. Would you enjoy doing that? You could do it all day long for free. You’re doing it right now. But if we put you in a place where you don’t feel like you’re really making an impact, you don’t feel like you’re allowed to get them outside their box, and you don’t really feel like you’re their trusted guide. How are you going to enjoy that?
That’s not as fun. It’s going to be painful. That’s where you can use chat as someone to bounce these ideas off. You upload all of the information into chat, then you say, “Chat, tell me what my strengths are, tell me what my weaknesses are, tell me about the blind spots I might have, and now you have an even better definition of who you are.” How can we take that and help me find my passion, purpose, and direction? You’ll be amazed at what chat will allow you, or walk you through being able to do, and so again, what people don’t think about, maybe, is how you can get better results from chat or the AI tools than just a generic answer for everybody versus you specifically.
Who first, then what. Figure out who you are first — then use AI to decide what you want to do. Share on XEven though chat has an idea of who you are and what makes you tick from previous history, you’re going to get a much more dialed-in output. As an example, a while back, I asked ChatGPT to create a life manifesto for me, and I gave it an example that I actually got from Vishen Lakhiani, the founder of Mindvalley. They had acquired Lifebook some years ago, and the Cocreator of Lifebook, Jon Butcher, provided this life manifesto example, which was his, I think, from around 2018. It was vivid and rich. It was all text, but it was evocative, provocative, exciting, and motivating.
I wanted to use that as the example. When I got this prompt example from vision, then I asked it to be based on, kind of like a rough bullet list of my things, replicate basically Jon’s life manifesto, but with me, and not what he’s up to, but what I’m up to and what I want to accomplish in the next year or three years. It did a good job, but it would have done a better job if I’d also uploaded my WHY.os report of my why, my how, and my what. Then it would have probably dialed it in much better.
You’re right on track. The details and the feeling will be even more powerful for you when you upload all the right information, and so will some other things that you can do. For the listeners, are you familiar with meta-prompting?
Getting the AI to produce a prompt for you, essentially, is that what you’re saying?
For the listeners, all you’ve really got to do is remember Stephan, when you and I are both in the Genius Network. I was at a party up at Bob Castellini’s house in Scottsdale, and at the party, there was one of the guys who’s known as the AI expert of the Genius Network. I was talking to him and said, “You know, I may need to hire you to help me with some things.” He said, You know what, you don’t actually need to hire me.” He said, “Why don’t you just do what I did?” I said, “Well, what did you do?” He said, “All I did was ask chat how to use chat.” What you can do is just tell chat what you’re thinking about doing, and then ask chat to create the prompt for you to copy and paste back into chat to get the results that you want. It’s a simple way to do it. You could even ask Gemini how to create one for chat, or any of the other tools, how to create the right prompt for them. For example, there’s a tool out now called Manus. Are you familiar with Manus?
Yes, and they were just acquired by Meta.
Yes, so with Manus, what I did was, I just said I want to become an expert at using you Manus, and I want you to create a tutorial that will turn me into a Manus expert in one hour, and I want you to give me exercises to do and show me examples of how to do it, so that I learn the capabilities that you have. I want to complete it in one hour. Create the prompt that will allow me to copy and paste back into you, which will create what I need to be able to do that. Of course, it did, and it was amazing how far you can get in one hour of using any of the tools; she could have done that. I could do the same thing for chat, do the same thing for any of the tools that are out there. I’ll give you a really cool use case for chat. My daughter got married a few months ago.
If you’ve been the father of the bride, you know how emotional that day is. I had no idea what that day was going to be like. I was way more involved than I thought I was going to be. There are so many steps along the way. You’ve got the first reveal, where you’re the first male that your daughter shares her gown and all of her beauty, and then you are walking her down the aisle, and then you are doing the father of the bride speech, and then you’re doing the first dance. I wanted to create a special song for her, for the father-daughter dance. I went to Claude and said, “Interview me about my relationship with my daughter and all the special moments we’ve had along the way.”
Claude starts interviewing me. Starts asking me questions about it. Then I had Claude help me write the lyrics for the first father-daughter song. I had Claude create the prompt for me to use Suno, which is a tool to create songs, to create our father-daughter song, and it was spectacular. So powerful. Of course, I cried the entire song, and everybody in the room cried the whole song, but it was all those little special moments that we had and special sayings that we had on her journey to get to where she is now, and then, what’s going on past that? I almost tear up now thinking about it, but there are so many had it not known her, because I uploaded her WHYos into it, and known me in the way that it did, it would have been good, but not as good.
Who first, then what. Figure out who you are first — then use AI to decide what you want to do. Share on XA few of these meta-prompting tools that I use. One is a custom GPT called GptOracle. It’s by Marino de la Cruz. It’s free, so you can have it create some prompts in ChatGPT for you. Another is that it’s another OpenAI ChatGPT tool. It’s actually from OpenAI, it’s their prompt optimizer, which is a platform at openai.com, and then Claude has an equivalent to that. They call the console optimizer, cloud. Console optimizer. **@*************de.com‘s and so you can feed it your rough prompt and have it really. Optimize it and fill all the gaps, and really fine-tune it for you.
Let me ask you a question about that, because obviously, you’ve used that to talk about the difference between putting in a generic prompt or a typical prompt, like “Help me figure out my day,” versus what you get out of those prompt optimizers.
When you use a prompt optimizer, it identifies gaps you did not address and missing components. As an example, if I wanted to analyze all the Amazon reviewers’ comments on my book or one of my books. I got three of them, then I could ask it to analyze the comments and look for commonalities, interesting insights and things that are actionable. I could probably do a pretty good prompt on my own, but with a prompt optimizer, I might not have thought about, let’s say, the output format. If I could output it as a JSON object and get that into another tool, that’s another AI-based tool, besides ChatGPT, then it’s already ready to go.
Kind of schema markup, kind of like, you have a comma-separated values or tab-separated values, but this gives all the field names and everything ready to go for another third-party tool. That’s one thing I didn’t think about; the prompt optimizer came up with it for me. Another is that maybe it isn’t just about assessing actionable insights from these Amazon reviewers, but also the tone, like trying to assess if this person is a crank, somebody who’s not very positive, so I take it with a grain of salt. In other words, then also, how relevant is it to where I’m going and what I’m doing?
This is where feeding the WHY.os report to the prompt, along with the prompt, would be very helpful. This is just an example, but you can apply this to anything. You can prompt optimize everything, and it’s just an extra little step that helps you to fill all the gaps and kind of see around corners, because you didn’t really know what to ask. You don’t know what you don’t know. So they say.
The prompt that comes out of that is amazing. Then copy and paste it, and the results are even better than what you could have achieved on your own. That’s meta prompting. Now let’s talk about a couple of other use cases. There’s another tool out there called Notebook LM, which you’re probably familiar with. One of the things that I did with that is I work with a lot of founders. I’ve been working lately with these different billionaire groups, and one of the most common issues that they have is, “Hey, I’m bringing in my son,” or “I’m bringing in my daughter to my company.” I’m a little worried about how that’s going to play out. Is there a way that you can work with us to make sure that it’s the right fit and how we can fit together?
As an example, there was a guy up in Montreal who said his son, who lives in London, is now going to be joining their company. In my mind, I was picturing this kind of screwball all kid that didn’t know what he wanted to do, and now he’s coming into daddy’s company. That’s in my mind, how I pictured it, which was totally not the case. The son was amazingly accomplished, very sharp, very educated, well spoken, well schooled, had lots of experience, had done different things with countries, as far as bringing in clean, just a lot of amazing stuff he’s done.
I talked to him first, took him through his WHY.os, got clear on why he does what he does, how he does it, and what it is he brings to the world. Then his dad joined us, and it was interesting to see the son go from this very confident, very well spoken young man to almost like now he’s got the alpha in the room, and he’s no longer the alpha, and how that changed, and then their dynamics. I recorded all of our conversations together, took them through clearly who they are, how they can work well together, what kind of challenges could be coming their way, and then how to handle those challenges.
That was all recorded on Zoom. Then you take that recording or that transcription. I put it into a Notebook LM with their why, how and what, and all the information they had with my book, with a few other resources. Then I told Notebook LM to create a podcast episode of two people talking about that relationship and the great things about it, the challenges that are coming with it.
Don't be oblivious to AI. Use it as a tool to make what you're currently doing even better. Share on XTell some stories that they told us, reiterate those stories and create an episode for them to listen to their relationship, so they could have that as a tool when challenges might come up, amazingly powerful. Each of them reached back out to me and said, “This is phenomenal. This is what we’ve needed. This is how we can connect. Even better, build something special, even better, because now we know who each other is, and it’s coming from a third source.” Have you had a super cool experience, something like that?
Well, I’m familiar with using the notebook LM to create podcasts. I personally don’t like them. I think they’re too conversational, and I don’t know it’s just it’s hard to take it seriously for me personally, but this did trigger for me when you were talking about recording the interactions and, like, the body language and all that, I just thought, wow, wouldn’t it be cool if AI could be like Dr. John Gottman, the relationship expert. Within five minutes, he can tell, just by looking at a recording of a couple interacting, watching their facial expressions and everything, he’s looking for micro expressions, specifically micro expressions of contempt.
If he spots those, they just flash. They were so fast. It’s hard to catch, but he’s very good at it, and he can predict with 95% accuracy whether that couple will still be married five years from now. It’s just like, from five minutes of video, he’s watching that. Imagine if an AI can do the same thing with similar accuracy, and then you get that to be analyzed, along with the who, what, the why, and all the things. What are the actions now? How do we repair this broken relationship, or how do we surface what is not being spoken or surfaced at this point? That’s, I think, something that could be really interesting.
The coding part is very cost-effective for building a prototype. Inexpensive, so fast, with Vibe coding.
Think about this, Stephan, how quickly do the tools change? Then the reason I’m asking that is, when was the last time you looked at the Notebook LM?
A few months ago.
Take a look at it. Now, me too. I felt the same way, but now it’s totally different. Now there are so many new tools within it on how to customize how the people on the podcast talk, and what you want them to focus on and how you want them to focus on it. It’s surprising, because I felt the same way the first time, “This is pretty cool, but I’m not sure it’s exactly what I’m looking for.” I went back recently, and it’s so different, which really leads us to another thing to think about: where development is going is so different now than it was. What used to happen is we would have a lot of the expensive part, which used to be the development and the coding of software.
The coding part is very cost-effective for building a prototype. Inexpensive, so fast, with Vibe coding. Vibe coding, where the audience is just speaking it into your computer, and then the computer builds it for you, which is what you can do with Manus. One of the tools we were talking about earlier, Manus, can act as your entire team. It can be your project manager, your developer, your coder, or any part of your process for building tools. In a matter of a few hours or maybe a few days, you can build some incredible tools that would have taken you months before and been very expensive. What used to happen is we would spend a lot of time on planning. Let’s get everybody together. Let’s plan it.
Let’s replan it. Let’s revisit it. Let’s go back and forth. Let’s go through all these scenarios. It would take a long time to plan something out. The expensive part was going to be building it. Now, the building of it is so cheap, it’s like, let’s get to a prototype as fast as we can and test that out in real time, because we’re never right the first time.
Manus can act as your entire team. It can be your project manager, your developer, your coder, or any part of your tool-building process.
Anyways, for the listeners, if you have an idea. A program or a process, you’ll now be able to do that very fast by just talking it into your computer with man, as with some of these other tools, there’s a few of them and many more coming to build something quickly and then test it out, so that you know you can get to version one fast in a matter of days versus months or years. Have you experienced that as well?
I love using ChatGPT as an example. You can have it create a web app for learning a foreign language. This was a demo that OpenAI showed not long ago, which was last year. The prompt was to create a beautiful, highly interactive web app for me to learn whatever the language is and then track my daily progress. Use a highly engaging theme. Include a variety of activities like flashcards and quizzes. One activity should be a snake-style game in which the snake is replaced by a mouse and the apples are replaced by cheese. Each time the mouse eats a piece of cheese, place a voice-over. Play a voice-over that introduces a new word in that language so I can practice pronunciation while playing. Make it controllable with the arrow keys. Boom. It’s done in two layers.
How long would that have taken before AI?
It would have taken at least days, if not weeks.
At least days.
It’s just mind-blowing to think where we’re going to be in three months’ time. As you say this, things are moving so fast, and they’re continuing to accelerate now. It’s the Law of Accelerating Returns, with Metcalfe’s law and Moore’s Law and all that. If you think that the next year is going to be very similar to the last year, you’re mistaken, because the rate of change now is much faster than it was a year ago. Ray Kurzweil estimated that at today’s rate of change, comparing that with, let’s say, 100 years ago. If you were to look at the last 100 years of technology advancement, it would actually fit into the next 20 years, because we’re at a much faster clip right now.
But that would assume that the rate was stagnant the whole next 20 years, so it actually would fit into the next 12 years. Imagine 100 years ago. They’re just inventing the toaster. Now that kind of advancement from 1926 to 2026, now go 12 years into the future, and that’s equivalent to, like, 100 years over the last 100 years, and evolution of technology and society and the impact and everything, it’s mind-blowing.
Well, I’m in this AI mastermind group in Austin, Texas. I live in Albuquerque, but I’m in this, it’s called Prime AI mastermind, or Prime elite AI mastermind. We have some of the brightest minds in the world on this subject. We had our big meeting a month and a half ago, and every week we meet to go through the latest, greatest, coolest tools and how to use them. Pretty fascinating. But while I was in Austin for this meeting, there was a gathering of AI, brilliant minds, one guy from Silicon Valley who writes all the has a podcast where he interviews all the brightest minds, and then another guy that’s was from UT, that’s in the research part of it, and they were talking about, what’s the future of the world with AI in it?
To be honest, it was above my head. What they were talking about was fascinating, but I couldn’t wrap my head around what they were saying. Afterwards, I walked up to this one guy and said, “I don’t actually know what the message was for this whole evening.” The guy says, “Let me simplify it for you.” Here’s what they said, “We know AI is coming. We know it’s going to take over. We just hope it’s nice.” That was fascinating to me. We just hope it’s nice because there’s no slowing it down. There’s no stopping it.
The earlier you figure out what you want to do, the longer the runway is for being able to do that. Share on XYes, we’re past what they call the red line after the red line. You cannot put the genie back in the bottle. You cannot stop the progress. It is going to happen. If there are sanctions and so forth in one country, then another country will pick up where that other country left off.
It has to be wide open. Has to be just that we can’t control it in the US and don’t think China is going to control it.
We’re all racing to the cliff at full speed.
The interesting question I asked was: What are we trying to create? What is the endgame? The answer I got blew my mind. What do you think is the endgame of AI? What is everybody racing to create?
Well, I think there’s not enough intentionality there, because if they really knew what they were creating, they would stop. That’s what I think. But I don’t know, you tell me what you think about that.
We’re creating something that can control everything—money, energy, and everything we have will be controlled by AI.
The answer I got was that they’re racing to create God. When I heard that, it like hit me. I was like, “What? What are you talking about?” He said, “Well, we’re creating something that’s going to control everything. Can control everything. Can control the money, the energy, every part of the flights, everything that we have is going to be controlled by AI.” I thought, “Wow, that’s kind of scary to think about.”
It’s pretty godless thinking, because in actuality, your God, the Creator of all that is, can control time, space and dimension. If the AI can control, let’s say, three-dimensional reality, it can’t stop time. God can stop time. God stopped time when he conveyed the first two commandments at Mount Sinai. Millions of Jews at the base of the mountain heard it, and it was so powerful that their souls seemed to leave their bodies. But God stopped time. There was not a single sound on the entire planet while he was talking. The birds stopped in midair, not a single chirp, not a rushing wave or the noise of a stream anywhere to be found anywhere on the planet, everything was in freeze mode, so they are going to be able to do that? No.
But isn’t that a strange thought? Stephan, I was in a room with, let’s say, 80 people who live, eat and breathe. AI 24/7, I’ve never been in such a strange room. I couldn’t connect with anybody in the room. It was really odd for me. That makes sense, though. I didn’t know this group of people existed, and when they were talking about creating god, that was something I didn’t expect, and hadn’t checked, please.
It was, but I wanted to hear what they had to say, to see how they came to that conclusion. When it was simplified to “We know it’s coming, we knew it was coming. We know it will control everything. We just hope it’s nice.” That was interesting as well. I don’t have any answers to that, and I don’t think anyone does. I don’t think anybody knows really where we’re going as we go.
Look back in history, when different things came, when a tractor came, “Oh, we’re going to put everybody out of business,” when the phone came, “Oh, no one’s going to ever talk to each other.” There are all these predictions of what’s going to happen. Obviously, nobody knows what’s going to happen with AI. There are a lot of people talking about it, but no real answers that I know of. How are we going to know? We couldn’t even have predicted it. For now, let’s use it for its strengths. Don’t be oblivious to it. Use it as a tool to make what you’re currently doing even better, and help you move things forward faster in your own business. To me, AI has been a whole heck of a lot of fun.
For me too, but I think the secret kind of the antidote to that dystopian mindset of creating an omnipotent being through AI is to have positive expectancy, to know that everything is a miracle and everything is for our highest good. That’s a great way to end the episode. If our listener wants to take the why assessment, where do they go? How do they do it?
I’ve got a gift for all of your audience. If you want to find your why, visit whyinstitute.com and use the code “Stephan 100.” Stephan 100 and you’ll get it for free.
What not? That’s amazing. They get it for free. Seeing anybody? Mustard, you’re very generous.
Then take what you learned, upload it into ChatGPT, and dive even deeper into yourself and where you want to go, what you want to accomplish and what’s important to you.
That’s a great next action for our listener. All right. Well, we’ll catch you in the next episode. Have a great week. Make it a wonderful week. Do something wonderful and surprising for a loved one, and we’ll catch you in the next episode. I’m your host. Stephan Spencer, signing off.
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