In this Episode
- [02:24]Emily Williams recounts the pivotal moment she ditched grad school, triggering a quarter-life crisis that ultimately led her to London.
- [06:03]Stephan reflects on his own leap of faith—relocating to New Zealand despite having no ties there.
- [07:48]Emily breaks down the law of vibration, referencing Dr. Joe Dispenza’s model of emotional frequencies.
- [14:27]Stephan and Emily explore how intuition can be sharpened, trusted, and consciously developed.
- [29:39]Emily reveals how your money mindset directly shapes your financial outcomes.
- [32:47]Emily urges listeners to rewire limiting beliefs that sabotage wealth and success.
- [36:25]Emily highlights resilience as a cornerstone for sustaining an empowered money mindset.
- [42:14]Stephan and Emily stress the value of staying educated on AI trends while cultivating optimism about the future.
Emily, it’s so great to have you on the show.
Thank you. I’m excited to be here.
Let’s start with your hero’s journey, how you got from where you started, and now you’re a successful author and podcaster, and you lead workshops and whatever else. How did you get from where you were to where you are now?
My story really starts with turning the car around and not going to grad school. I always say it like that because I was genuinely driving to Northwestern in Chicago from my hometown of Columbus, Ohio, and literally turned the car around and went back and ended up moving in with my parents and basically entering into a full-blown quarter-life crisis. Up until that point, I thought I had it all figured out. I thought I was going to get a Master’s in Counseling Psychology. I had applied to twelve schools around the United States.
I had actively participated in that whole part of my next chapter, but as I was driving there, I had this feeling in the pit of my stomach that it wasn’t the right next step for me. In that moment, I couldn’t follow through with it, and I couldn’t continue to move forward. Like I said, I moved back in with my parents, I ended up having to work at Starbucks for a while, and I was just completely lost and didn’t have clarity around what it was that I wanted to do, despite knowing that I was meant for something big. Throughout that time, I kind of just started to explore things that lit me up, things that excited me.
We all have a money mindset—whether it’s abundant or full of lack, it's shaping our financial reality every single day. Share on XAlthough there were very few things at that time because I wasn’t enjoying my life at that moment, one of the things that really piqued my curiosity and sparked something inside of me was moving to London, England, which was really random. No one in my family had ever left the US and moved to another country. But after visiting and stepping out of Victoria Station, I literally had the opposite feeling that I had had in that car, where I felt like I was meant to live in the UK. So I did everything I could. I got a master’s in nonfiction writing spot at a program in London, and ended up moving there on my own in 2010 with four suitcases.
I didn’t know anyone, and I just kind of kicked off my new life in the UK. During that time, like I said, I had been in a quarter-life crisis, and I thought, “Oh, you know, the move to London, it’s going to change everything.” But unfortunately, that crisis followed me across the pond, and I was still confused. I was working as a nanny, trying to figure out my life, and honestly, it wasn’t until I hired my own coach, it was a happiness coach in particular, because I needed someone to teach me how to be happy, that I realized the power of personal development and specifically mindset work, the law of attraction, manifestation.
I started to see big shifts in my own life, and after a few years of doing that work for myself, manifesting my husband, all these incredible opportunities, I realized that people don’t teach us, and by us, I mean, ambitious women, how to love our lives. People don’t teach us how to be happy. People don’t teach us how to think in a successful way. I’m going to start my own coaching practice and support other women in understanding what I learned over those few years. My brand, I Heart My Life, was born from my own life experiences and desires, as well as the motivation to support other women in loving their lives.
My brand, I Heart My Life, was born from my own life experiences and desires, as well as the motivation to support other women in loving their lives.
Things took off really quickly. It went from $442 to over a million in 18 months. I had everyone asking me, “How are you doing? What are you doing?” I got more and more and more business coaching clients, and I’ve been doing that work for 11 or so years, and we can talk more about how there were a lot of pivots. There have been a lot of things that have happened since then, but that’s kind of the origin of how I hurt my life and my work as a coach, launching my podcast, and I have a book now. It really stemmed from my own quarter-life crisis and the desire to transform my own reality and then support other women in doing the same.
Wow. That’s a fantastic story, and congratulations on getting to the other side of it. There are some parallels between your story and mine. I felt a calling to go to New Zealand, so I crossed the other pond just out of nowhere. There’s no basis for it other than intuition. I’d never been there. I just felt like it was the right thing to do. I applied for permanent residency. I got in.
I had convinced my wife at the time and my kids that it was the right thing to do. None of us had ever visited New Zealand before. We spent seven and a half years there. It was magical.
Wow, that’s amazing.
You’re talking about the law of attraction and manifesting and all that. That reminds me that the law of attraction is superseded by another law, at least according to Bob Proctor. I saw a clip of him explaining this, and it made a lot of sense. He explained that the law of vibration supersedes the law of attraction, meaning that everything is vibrating, as suggested by string theory and the concept that everything is vibrating. The frequency at which you vibrate determines the degree to which you manifest.
What you focus on and think about and obsess over, you tend to attract into your life, but the law of vibration supersedes that, and that you’re going to attract, whatever you attract based on the vibration that you’re at, whatever is compatible with that vibration, so you could have great affirmations and do push ups in the morning and feel like, “I’m going to manifest my dream.” But if you’re lying to yourself and your vibration is still low, you’re going to attract a hot mess into your life. What do you think about that?
Totally. I always think about my energy. I think about this really beautiful illustration from Dr. Joe Dispenza, and he has basically a scale like the frequency of your emotions. He talks about different levels of emotion. The top is love and gratitude and all of those beautiful emotions, and at the bottom is shame, jealousy, fear, and all that. I like to think about my emotions, energy, and vibration on that scale and ask myself, “What is it that I’m omitting at this point?” Just like a radio frequency. Just as you’re going to tune in to a certain station based on your own frequency, people will be attracted or repelled by your energy.
I think that’s such a beautiful point. There are lots of different universal laws, but those two are super powerful. I also love the law of polarity, which we can talk more about. But basically, there are two different sides. There’s a whole spectrum, basically, but there’s always a front and a back. There’s always a good and a bad, and so if you’re in that place where you’re feeling like, “Oh my goodness, nothing’s working. I’m in a lack. I don’t know how to manifest. I’m broke,” or “Things aren’t happening for me,” you can be assured that there’s always the flip side, where the whole opposite of everything that you desire is there and available for you simultaneously. Sometimes that helps people, because we think it’s all or nothing, and we forget that we’re on a continuum, and we can move to the other side whenever we choose to do so. I’m not saying it’s going to happen overnight, but like we’re already on the spectrum, we just have to go in a different direction.

I think there’s a law that supersedes even the law of polarity, and that’s the law of oneness, that everything is one. Everything is part of God. There’s nothing independent of God. There’s nothing separate from God. All separation is an illusion. All loss is illusion. If you are experiencing the negative side of that polarity spectrum. Not only can you be assured that there is positive to go with it, because good and the bad tend to travel in pairs of the right and the left and up and the down and all that, but also outside of time and space, outside of all these dimensions of reality, there is the oneness. Throughout it and everywhere, there’s nowhere that this oneness of the Creator isn’t so for me. That’s really comforting. When I’m on a roller coaster, because of the law of polarity, I can remember like, “Oh, I just need to step into that place of divine grace and oneness and just let go and let god.”
That’s beautiful. I love that.
I want to circle back on that. You were talking about Dr. Joe Dispenza. I love his work, and the scale he explained and demonstrated reminds me of Dr. David R. Hawkins’ Power vs. Force. He talks about the emotional scale, and at the top of his scale is enlightenment, which is at 1000. However, he’s not saying that 1000 is the maximum. He’s saying that that’s as far as he’s mapped. It’s as if there are other things beyond the 1000 on the Hawkins scale, in terms of your vibration and emotional vibrational match.
If you examine some of these other scales of emotions, one of them, surprisingly, comes from a source that I don’t really espouse at all, but you know, you find nuggets of wisdom everywhere. This is actually from L. Ron Hubbard. He’s got an emotional scale, too. On his emotional scale, he has way, way up at the top. Maybe it’s the second from the highest, or something. But it really struck me, and I’m not a Scientologist. I don’t have zero interest in Scientology. I know a Scientologist who explained this to me and showed me an emotional scale after I mentioned the Hawkins scale. It’s a milestone, or something, on the scale from L. Ron Hubbard, called games.
With games, you are outside of the video game of life, of reality, looking at it as a player instead of being in the game so much that you forget that you’re in a game. So, if you’re in a really great, compelling, engrossing movie in the theater, you forget that you have popcorn on your lap and that you are in a comfy seat you are like white knuckling it right there with the protagonist in the movie and feeling like this is so real, it’s it’s not real. It’s hyper realistic, as is our reality.
I believe in taking massive action, but your new reality in the life you want starts in your mind.
If I think about this idea of games, where you’re playing the game as the player, instead of being played and being so engrossed in the game that you forget you’re in a game. It completely changes the nature of the game and the fulfillment you get out of playing it. What are your thoughts on that?
Yeah, that’s so interesting. I’ve never heard that before, and it also speaks to how important it is for you to, like, step into the reality that you want to create for yourself. When I talk to people about manifesting money or anything, even using the word “manifesting” obviously brings up a lot of question marks.
For me, I’m not talking about going to the mountaintop and just meditating your way to success. I believe in taking massive action, but I also believe that your new reality in the life you want starts in your mind. You start to embody that new chapter, that way of being, or that game. So to speak, and really believing with your whole heart, like this is your new normal, and this is what you get to step into, and this is your truth. Your emotions play a big part in that. If you’re envisioning a house, a thing, or a business, but you don’t feel worthy or like it’s possible, that’s an energetic disconnect. You need to get mind, body, and spirit in the game, as you’re talking about, to step into that new reality and feel like you are one with the thing that you’re looking to create.
Absolutely. Have you had any glitchy moments in The Matrix type of situations where it’s like, “This can’t be real. This is a total video game, movie, or simulation.”
My husband and I hosted a mastermind in Bora Bora a few years ago, which was a big pinch-me moment. It was something I’d always had on my vision board, a desire to be there and host a retreat, among other things. It was pretty magical. That was a moment where I was like, “Oh my goodness, I can’t believe it.” Number one, I’m getting paid for this. And number two, this is my reality. I’m spending two weeks in Bora Bora. Things like that are definitely those moments. How about you?
Oh, I get magic moments all the time. This was a few years ago when my psychic abilities were just coming online. I hadn’t realized it yet, but I was listening to a podcast in the background, and I was reading from a book at the same time. Don’t ask me why I was doing it; I was just not very productive. However, when I read a word in the book and heard it in the podcast, I realized they were completely unrelated to each other. The topics were completely different, and it was an unusual word.
I don’t remember what the word was, but it struck me as, “Whoa, that’s freaky,” but I didn’t do anything about it. Then I kept reading. It happened again five minutes later, and that time I remember the word, it was “parents.” Neither the book nor the podcast was about parenting. It just seemed so random, and they happened so precisely at the exact moment I was reading that same word was mentioned in the podcast, and I don’t normally listen to podcasts while I’m reading. It was just really unusual. That was definitely a glitch in The Matrix-moment for me, and it led to a crazy journey and a big lesson, which I’ll save for another time. But, yeah, that one pops into my mind right off the top of my head.
If you’re envisioning abundance but emotionally you feel unworthy, that’s an energetic disconnect, and it’s blocking what you want. Share on XThat’s amazing. I love that.
Would you consider yourself to be a psychic or to have any kind of extra sensory perceptions, intuition, or telepathy, or anything like that?
Yeah, it’s something I’m exploring more and more. I definitely have tuned into my intuition over the years. That’s really how I make all my decisions. Sometimes I wish I could be more strategic and more analytical, but that’s just not how I am. Hence, turning the car around and not going to grad school. That moment was a big one; it was clear to me that I had to follow my heart. That’s just how I am, and that’s where my best decisions lie, and that’s why my brand is called I Heart My Life, because it is all about your heart and tuning in.
I really believe that all of our desires and those intuitive hits are the things that are calling us. One of my big missions in the world is really to support people in tuning into their desires and, in a bigger way, trusting that whatever is calling them is meant for them, no matter how impossible it may seem.
All of our desires and those intuitive hits are the things that are calling us.
There’s a quote that I love by Raymond Holliwell, a really amazing teacher. He talks a lot about universal laws. He basically says that you would not be aware of a desire unless it was meant for you and possible, and the desires that you’re experiencing are leading you to the fullest expression of your life. That’s the thing that always bothers me, and I guess fuels me, is that so many people are living a life that’s not fueling them, it’s not fulfilling to them, it’s not their fullest expression.
From an intuitive perspective, I’m really good at working with my clients and helping them tap into what that vision is for them. What is the thing that they really, really want? I always tell people that I can tell within a few minutes how they’re holding themselves back and where their blocks are. I guess that’s an intuitive gift as well.
It is.
That’s kind of the extent of where I’m at on that journey. But I have gotten a lot of intuitive hits, for lack of a better phrase, that it’s time to tap more into the spiritual side of things, and that there’s a lot more there that I haven’t yet uncovered.

Well, intuition is a learnable and awakenable skill, so it’s not that you are a lucky one who has intuition. No, it’s kind of like a gift for humanity. It’s a birthright. If you are interested in having more intuition, you can train yourself to be more intuitive and to receive clearer messages. I had a guest on this podcast a couple of years ago who’s amazing. Her name is Echo Bodine, and she wrote the book A Still, Small Voice: The Psychic’s Guide to Awakening Intuition. That was such a great little book for me to read, to learn how to awaken my intuitive abilities.
Intuition and psychic are two different things, but intuition is something that we all have. We all feel like, “I shouldn’t get in the car today and go to work.” Crazy, amazing story for my friend Eli Schwartz. He was on my other podcast, Marketing Speak. He’s a well-respected search marketing author and speaker. He shared a story of on 9/11, before the towers were hit, he was waking up very early in the morning to go to work, but he hit the off button on his alarm instead of snoozing or getting up. He slept in on purpose because he was angry with his boss for mistreating him the day before. He totally counts that as divine grace—that he was meant not to be in those towers, like all his colleagues at the World Trade Center.
This sort of stuff is all around us. I have a staff person who told us in a staff meeting that he was driving, his wife was in the passenger seat, and she said, “Get in the right lane.” Out of the blue. It’s a weird request. He was doing fine, just in the left lane going fast, and he ignored it. Then she repeats herself: “Get in the right lane.” The third time she yelled it: “Get in the right lane!” As soon as he did, not even a second later, there was an accident in the left lane, right in front of them, that they just avoided.
That gives me goose bumps. I think for me, I have a lot of dreams as well that tend to give me guidance. I don’t know what that’s called. There was a period of time when I was trying to make a decision as to whether I wanted to have a baby, whether I wanted to be the one to carry the baby. Being a driven entrepreneur, I didn’t really understand how being a parent and having a business could go hand in hand. It was a big decision for me, but I ended up reading this book called Spirit Babies, which is so good.

A few weeks into it, I actually met my daughter in a dream and my future son, and that was such a pivotal moment for me. I was like, “Okay, it’s very clear to me. This is the path I meant to take.” It was just so beautiful. I do get a lot of guidance from my dreams. We’ve moved because of my dreams. I often like to wait to make decisions, to see what comes to me from my dreams. That’s really fun as well.
That is so cool. Well, good for you for following that intuition and those knowings, because many people learn the hard way by not following them and having a tragedy or something happen to them. That’s really a special relationship that you have with upstairs, with the higher worlds, that you’re able to receive that information and get the guidance.
By the way, you mentioned goosebumps, and I forget who gave it this name, but I read this somewhere: “Angel bumps”—because it’s angels. They’re reinforcing, giving you a thumbs up, or rubber-stamping this for you, like, “Yes, this is true. This is real. Pay attention.” Whenever I get goosebumps, which I did actually when you were talking about the Spirit Babies book, that was just so cool, goosebumps are really important to pay attention to as well.
I love it when that happens. When I’m coaching clients, or something like that comes out of my mouth that I’ve never said before, that I know is not from me, that sparks such a big wave of emotions. It’s really beautiful.
Awesome. I’m curious to hear more about how you’re incorporating, or not incorporating, the work you did in the past, such as earning an entire master’s degree in nonfiction writing, into the AI world we’re moving into. How do you apply all that knowledge and all the education that you got over the years to the present day?

Great question. I have a degree in psychology, and then I got a master’s in nonfiction writing, as you mentioned, and I did write a book back then for the master’s program. Funnily enough, it was all about the world of online dating, because that’s how I met my husband, and that’s what I threw myself into when I moved to the UK. I found it much easier to do that than to try and meet girlfriends. I didn’t know how to make friends, so I just decided to throw myself into online dating. The book was all about that experience in London as an American. Ultimately, I did meet my husband online, which was incredible.
I did write that book. That one hasn’t been published. I don’t know what I’m going to do with that one. I hadn’t thought about that in a while, but I did write a book called I Heart My Life, which Hay House published years later. Definitely, the nonfiction writing supported that journey, and me getting published and having that skill set. I’ve always been interested in writing.
However, I think it’s really interesting to talk about degrees in a broader sense nowadays, because my husband and I often think about this. He was in the world of design, and now he’s a coach. Do we really need degrees? It’s something that we think about with my daughter.

She’s only two, so we have a long time. But will college be important? Obviously, for certain skill sets and different occupations, of course. But if she said, “I want to go and start a business,” or “I want to go with you guys to personal development conferences, and I want to learn all these new techniques, and I want to teach myself”—that would be really cool with me as well.
It’s interesting to think about what I use and what I don’t use. Of course, I’m in coaching, and it’s not too far from psychology some days, but I feel like I’ve learned way more in the last 10 years working with my own coaches, my own study, my own life experience, than I did in four years of undergrad. I feel terrible saying that, because my dad spent a fortune on that, but that’s the truth. So it’s just interesting to think about.
I spent a fortune and used student loans to go through six years of higher education, and it was a total waste of money, but I have great life experience from it.
I paid for my grad school, and that got me to London. If that was the main reason for me, if that was the way of me getting there, and then I got to meet my husband, then, obviously, it was worth it, and I lived there for nine and a half years, so it’s a big part of my life. I’m super grateful. I just think it’s interesting to consider what was required, even just a few years ago, to be considered successful, and then think about what will be required or desired for the next generations.
Always tell people what you’re looking to create, because you never know who can help you.
It’s going to be vastly different. Absolutely, with AI advancing at a faster and faster clip, it’s going to be crazy. Let’s put a pin on that. We’ll come back to AI and the new world order in just a few minutes. But I’m curious to hear how you got published by Hay House. That’s a really prestigious publishing house. And, yeah, that’s not an easy feat.
Surprisingly, it was so easy.
So easy for you as a powerful manifestor, but for most people.
Exactly. Well, I think that’s so interesting because I would have thought the same thing. But, to sum it up, I have a friend who was published through them before me, and basically her editor came to her and said, “We’re looking for new authors. Do you know of anyone?” I had told her about my desire to be published, and that’s a pro tip. Always tell people what you’re looking to create, because you never know who can help you. She brought my name up to the publisher. This was on a Thursday. They told me they needed a proposal by Monday.
I wrote a proposal over the weekend and then wrote my book. I actually decided to take my book advance and use part of the money to go to Florence, stay at the Four Seasons, and write my book there. It was amazing. I wrote nearly all of it in a week, and then the editing process took longer, but I churned it out. It was so easy because I had been doing it. I had been writing newsletters and blog posts for so many years that I had so much content. Putting it together into a book was just very seamless and very natural and just kind of flowed. It was 2018, and my book was published about a year later. It all happened very quickly.

Wow, congratulations. That reminds me of what I learned not too long ago: The Alchemist book. Have you read it?
Yeah.
It’s 150 million copies sold. That’s a serious book, right? Guess how long it took him to write it?
Oh, I don’t know.
Less than two weeks.
Wow. It’s amazing because that story wasn’t even big. My husband is certified by Brendon Burchard, and I know that Brendon met Paulo Coelho and helped him to blow up that book from a marketing perspective. I think that’s super interesting as well.
I totally think that he channeled that book. That it was a download for him. How could it not be? It just all came so quickly. Who writes a book that sells 150 million copies in two weeks?
So you mentioned Brendon Burchard. I attended a number of his events. He’s an inspiring guy. How did your husband get hooked up with him to become one of his coaches?
When I started my business, I was over 100 grand in debt from student loans and credit card debt. My husband was making about 35 grand a year in the UK, so not a ton of money. He was kind enough to lend me his credit card, which enabled me to join this business coaching program. It kicked off my business and helped me start to grow and basically understand what in the world I was doing. Through that experience, I met somebody who was on that team, and she was basically the director. She’s now somebody.
You would not be aware of a desire unless it were meant for you and possible for you. Your desires are leading you to the fullest expression of your life. Share on XShe was actually one of the directors of my programs, and her husband was really interested in Brendon. When we had our live events for the program, I was a part of it, and my husband came. Her husband came. They became friends, and that guy, Sean, introduced my husband to Brendon. About a year later, as my business was taking off, my husband decided to resign from his work. He worked at Sky Sports as a designer and visual effects artist, and he wanted to get into the world of coaching, so he literally signed up and became a certified high-performance coach in 2015 and has been doing that ever since.
That’s cool. I’ve been to the High Performance Summit, or something that Brendon puts on.
I forget the exact term, but yeah, there’s a big event for that program. Then, there’s the certification that he has. He’s amazing.
Let’s change tracks for a bit and talk more about how to develop a money mindset so that you attract money—you don’t repel it—so that the work that you do isn’t for naught. It doesn’t yield poor returns, but actually yields geometric returns on your investment of time and effort. How do you develop that?
Well, first, the way I like to describe this is we all have a money mindset. We all have a certain way that we think about money, so it’s already there. We are either going back to that frequency, the spectrum, down at the bottom, or we’re at the top, and we have positive, abundant thoughts about money, or we have lack.
Our job when we’re looking to attract more abundance is to take a look at what those thoughts are that are running through our heads.
All of us were taught certain ways of thinking about money when we were children, based on what our parents’ belief system was, based on what our culture was like, and based on what our life experience looked like. Then we bring that into adulthood, obviously paired with our adult experiences with money, and we have different thought processes around money that we think about on a regular basis—much like a playlist that’s going over and over and over in our mind.
Our job when we’re looking to attract more abundance is to take a look at what those thoughts are that are running through our heads. What is dictating our financial reality? What is our current belief system around money? And then start to reprogram it.
For example, a lot of people who I work with—there are six different types of money blocks, but the two I see the most are scarcity, or on the other end of the spectrum, there are people that already have success, but they’re worried about what the next level will hold. There’s this fear of success, fear of more success. Those are really interesting ones to look at.
Many people come to me and they’re like, “Well, I don’t have enough money. There’s not enough. I don’t believe my clients have enough money. I don’t believe people are going to buy the thing that I’m putting out into the world. I’m always just able to pay my bills. I never have anything left over, or I’m bad with money.” All these thoughts are running the show.
Then, some people are really abundant already, but they’re scared of losing it, so they’re always in fear. They’re always in fear of, “What if I build all of this and then it just crashes and it was a waste of time? Or what if I go to the next level and then I don’t see my kids, or I’m even more stressed out, or I don’t know how to manage a team?”
All this stuff is holding us back subconsciously from going to the next level financially, because if you think about it like a relationship—if your ultimate belief system is that you’re bad in relationships, or that there aren’t any good men or women out there, then you’re not going to take the same action that you would if you had a different belief system and actually believed that there was somebody out there that could be the perfect fit for you, or that you are great in relationships, or you are worthy and deserving.
We need to look at what your current relationship with money and abundance is—what’s supporting you in going to the next level, or holding you back.
Just like that relationship, money is also a relationship. We need to look at what your current relationship with money and abundance is—what’s supporting you in going to the next level, or holding you back.
I don’t know that many people think about having a relationship with money. How do you explain it to somebody who feels like it’s a foreign concept to them?
Well, it’s really interesting, because many of us were taught that talking about money was shameful, that we shouldn’t want to make a lot of money, and yet we’re supposed to know how to manage money. We need to use money on a regular basis in our lives. It doesn’t really make sense, even if you think about it from that logical perspective.
What I’m really passionate about is helping people to understand that they can change just by shifting things a little bit. The piece around relationships is—you do have a relationship with money. You have a bank account, and you have money in your wallet.
You’re seeing and talking about money or hearing about money on a regular basis. I actually think thinking about money, not necessarily as personified, but as something that you interact with on a regular basis, is really empowering, and it helps us shift our minds really quickly.
Because, again, if I think about myself in the online dating world when I was going and meeting different people in person on these blind dates, if I had shown up as the person who doesn’t believe that I am worthy of a relationship, or the person who’s just really low vibe—depressed, low energy, the person who doesn’t talk much, is really shy, doesn’t even want to look at the person sitting across from me—then that’s going to be really repellent energy.

If you think about money from that perspective, if you’re avoiding your bank account, you’re not willing to be educated about how money works, about how to take care of your finances, you don’t believe that your clients can pay you what you’re charging, or that there are clients out there for you, then that’s going to impact your actions.
It’s the same thing with your spouse. If, for example, my husband gives me a gift and I’m like, “Oh, this is awful—terrible job,” then why is he not going to want to give me more? It’s the same thing with money. If you’re never grateful for what you currently have, you’re not even acknowledging it. You’re not seeing that there are gifts all around you, whether they’re big or small, so why would the universe provide you with even more? Does that help at all? I’m not sure if I lost your question.
That’s great. Just to follow on from that, I learned from Kabbalah classes that money is energy, and that if you disrespect the energy in a small vessel of money, like a penny—you see a penny on the ground and you step on it instead of picking it up, because it’s not worth your time—you’re disrespecting the same energy that is also present in a million dollars.
When you’re moving towards the fullest expression of your life, you’re following your desires. Your goal is to create more wealth and abundance for yourself.
If you toss carelessly your pennies or nickels into the penny jar at the gas station, because you can’t be bothered putting it in your pocket, and when you get it as change, you’re disrespecting the energy—you’re repelling that energy from your life in bigger forms and larger vessels as well.
Yeah, that’s so good, and I think that’s so important for people to understand—and also understand that you can be grateful and still desire more at the same time. I always like to make that distinction, because a lot of times people will come to me and they’ll be like, “Oh, but I was just taught to be grateful for what I have.” And I’m like, “Yeah, of course.” Gratitude is a very powerful emotion, of course, and you can still desire more and see more for yourself and move towards that fully expressed life that we already talked about simultaneously.
Sometimes I just see that gratitude piece keeping people stuck and making them feel ashamed for wanting more because of that belief and that sort of programming—”Just be grateful for what you have. Don’t be too greedy. Money doesn’t grow on trees,”—all the stuff that all of us were taught growing up.
Where does resilience fit into the money mindset equation?
In that quote that I talked to you about from Raymond Holliwell, he talks about how the emotion of expectation is so important. When you’re moving towards the fullest expression of your life, you’re following your desires. Your goal is to create more wealth and abundance for yourself. Oftentimes, people go to this place where they’re excited about it, they’re feeling confident, and then the next moment, they’re like, “Oh no, it’s not happening. It’s not happening fast enough, right?” The expectation kind of goes down, goes by the wayside.
One of my coaches used to talk about this being like a pot on the stove. If you take the pot on and off, the water is not going to boil.
Being resilient is a huge part of the equation, and that’s where the action comes in.
That’s what we’re doing all the time. We are not in trust and faith that everything we desire is meant for us and possible, and that it’s on its way. Being resilient, from my perspective, is a huge part of the equation, and that’s where the action comes in. Because if you’re not taking the consistent action, holding the belief, seeing the vision, continuing to trust that this is happening and already unfolding for you, then you’re in lack, and you’re in doubt and you’re in scarcity and you’re in a lack of patience—you don’t believe that all of this is on its way.
Resilience is a huge piece of the puzzle, and I like to think about it as constantly expecting that everything you desire is already unfolding.
Yeah, that’s great. Just to provide a little distinction around this that I think is critically important—and it was important for me to understand that expectation is not equivalent to positive expectancy. Positive expectancy is that vibration or that faith that you have, that everything is always working out; this, too, is for the good, to quote Rabbi Nachum Ish Gamzu. And expectation has this feeling or flavor of, “Give it to me, I deserve this.” That’s what’s icky, and that does repel the blessings from coming your way, I think at least.
That’s beautiful. We’re not talking about entitlement here. We’re not talking about that type of expectation, but just trust and belief.
Entitlement is the repellent and the faith and the trust, the positive expectancy, knowing everything always works out for the best, because that’s the way it’s designed by God. That’s what gets you the amazing, unexpected miracles.

Beautiful. I think the other piece to pull out for people is around resilience, but also learning to be able to tune in and understand when it’s time to release and to let go, or to say, “You know what? This is no longer aligned for me.” I think that can be tricky for people, because so many people are like, “We have to make it happen no matter what.”
There’s a level of trust I think I’ve finally gotten to, or am getting to, where it’s like, “You know what, I’m going to show up and give my all, and at the same time, if I’m releasing the how and the exact timeline, and I really am in full trust, then I don’t have to worry about when this happens.” I just know it will happen.
I also just want to emphasize that it’s not about resilience at all costs. It’s about tuning in and using that intuition, like we talked about, to know when it’s time to let go or pivot or continue to move forward, or whatever it is. Because it’s not all or nothing, it’s not black or white—there’s a nuance there, for sure.
Yeah, you’ve got to be willing to ride the waves. Speaking of riding the waves, for a lot of people, this quickly coming AI era is freaking a lot of folks out. Soon, within a few years, most of the planet will be unemployed, according to many estimates, and what is going to happen to humanity? How do you prepare for that? I guess that’s my question for you: how are you preparing? How are you coaching your clients to prepare for this new AI era?
I refuse to operate from a place of fear, and I refuse to operate from a place of lack.
I definitely use AI in my business, and I work with people and learn from mentors who are utilizing it to a greater degree, who know far more than I do. At the same time, my personal opinion is, yes, it’s going to change everything, and has already so much so, but we could have said that for so many things in the past. I think it’s really important to maintain an abundant mindset and to know that regardless of what happens, you will be fully supported and you will be taken care of. I refuse to operate from a place of fear, and I refuse to operate from a place of lack.
If we see this as a positive thing, and that there’s going to be so much opportunity, and we get to decide how we harness that, how we are part of it, how we utilize it for more growth, more abundance, then we’re going to make very different decisions. If we’re like, “Oh my gosh, I’m so scared of this. What’s going to happen? I’m going to lose everything.” I just refuse to be in that energy.
I’m working with my clients on really having an abundant mindset across the board, whether we’re talking about AI or something else, because I just am not going to go there. For me, I refuse to believe that’s going to be the end of things. Just like in a recession or depression, right? There are people who made millions of dollars during that time, or were their most successful. I choose to look at it as, “Well, why not me? Why not you?” We can all create that level of wealth and abundance regardless of the circumstances. Bring me the guidance in terms of how that will happen, and please lead me to the steps I need to take in order to be on that wavelength.
That reminds me of a quote from DC Cordova, and it’s like “The money has not left the planet.” So, regardless of what’s happening out there in the world—it’s tariffs, or it’s recessions or money printing or whatever—the money has not left the planet. I think that’s pretty reassuring. But also, it’s all about the mindset that you decide to take. You could take that fatalistic mindset and attract that reality into your movie, or you could take the optimistic and faith-driven mindset.
There’s this futurist—I don’t remember his name, or maybe he’s an AI expert—who showed two pictures on a slide, and he said, “Pick one.”
You’re either this one, which is a dinosaur watching the meteor or asteroid fall from space. It’s like, “Wow, what is that?” You’re the dinosaur watching this big flaming thing in the sky, wondering what that’s about, as you’re watching AI announcement after AI announcement, right? Or the other picture is, you’re on the surfboard and you’re riding these big waves, you’re enjoying yourself, you’re flowing with it. That’s the picture that I relate to.
Yeah, for sure. It doesn’t mean we don’t educate ourselves, and we don’t learn as much as we can. But I refuse to do that from a place of fear. I think it’s exciting, and if it can make things easier and streamline things, I believe in trusting and having the faith that everything I’m meant for is unfolding already. I refuse to be sucked into all of the drama and all the scarcity and all the negative thinking.
There’s a great quote I learned from one of my past guests, Tina Zion, who’s also coaching me on topics like medical intuition. She got sucked into some Netflix show. She didn’t tell me which show it was, but it was pretty dark. She’s like, “Why am I watching this?” And there was a scene where the protagonist is yelling at whatever the evil thing is in that scene, saying, “I have no more fear to feed you.” And she’s like, “That’s the money line. I’m out. I have no more fear to feed.”
I don’t know about your story, but for me, there have been a lot of challenging times over the last three years or so, and I feel like I’ve recognized my own strength. Having gone through what I went through, I just feel like I can get through anything. So I think just knowing that all of us are so capable and so much stronger than we might think, and that there’s always an opportunity around every corner. There are always people who want to help you. There’s always more money to be made. There’s always an abundant universe. There are always examples that you can see of people who’ve done big things, and allow that to remind you of what’s possible for you. So just really looking at life through those lenses, versus the scarcity, the fear, all of that.
Definitely, tough times have been a theme in my life, from childhood on, and not only do I get stronger through it and become more resilient, but I actually I’m actually antifragile, to use Nassim Nicholas Taleb’s term. That means I actually thrive in that chaos and that challenge, and I don’t just suffer through it. I’m not just getting blown by the wind and holding my position. I’m becoming a more vibrant and vital human being and soul in this world by having that storm.
Yeah, amazing,
All right. Well, this is a great place to leave this episode. If our listener or viewer wants to perhaps work with you, attend one of your events, get your book, etc., where should we send them?
Yeah, so my website for all of the personal development pieces, the money mindset work is iheartmylife.com. We also have a really amazing community within that company. Then, if you want my personal site, it’s emilywilliams.com, and you can also find me on Instagram at @EmilyWilliams.
Awesome. Emily, thank you so much, really inspiring stuff. Thank you for your vulnerability and candor, and for sharing such great stories and wisdom. And your podcast, as well. Where do they find that? On all the platforms?
Spotify, Apple Podcast. It’s called the I Heart My Life show. Thank you.
Yeah, awesome. Thank you, Emily, and thank you, listener. Thank you, viewer. Go out there and make it a better world. We’ll catch you in the next episode. I’m your host, Stephan Spencer, signing off.
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