Episode 163 |

Elevate Your Market and Your Marketing with the Legendary Jay Abraham

It was back in the mid ‘90s where I had first heard of the marketing legend, Jay Abraham. I never would have imagined for my life that I would eventually count Jay as a friend and yet here we are. I’m so grateful that he has joined me on this episode of The Optimized Geek. He’s been on Marketing Speak twice. Once where I interviewed him and once where he interviewed me about SEO. Those […]

Episode 156 |

Going Global, Cashing Out, and Starting Anew with Elisa Camahort Page

Anytime I can sit down and learn from someone who has built up a business from nothing and then sold it for a number well into the eight figures, I snap up that opportunity. Our guest in this episode number 156 isn’t just successful in business. She’s also a world-changer. I’m so excited to invite on to the show Elisa Camahort Page, known as the Co-Founder and COO of scrappy-startup-turned-global women’s media company, BlogHer Inc. […]

Episode 153 |

From Homeless to Philanthropist with Jabez LeBret

It’s hard enough to build a business without funding or training. Imagine how much harder it would be if you truly started from nothing and were homeless. Now, go one step further and imagine stepping away from the business that you created in those unlikely circumstances to follow your true passion: creating an innovative nonprofit in the education field. This may sound like something out of a novel, but for today’s guest, it’s his true life story.Jabez Lebret was a homeless high school dropout on a path to nowhere. He turned his life around by getting his GED and studying finance. He later became a financial analyst, an international public speaker, an author, and a Forbes contributor. Recently, Jabez sold his award-winning marketing agency to pursue his passion in education as co-founder of Sisu Academy. Tune into this episode to learn more about how he turned his life around, his advice for others who are considering selling their companies, and much more!

Episode 145 |

Outsource Like a Boss with Trivinia Barber

For many of us, it’s hard to let go of control of many aspects of our business. Whether it’s our email inbox or our blog posts, it’s never easy to relinquish control. Imagine how much easier life would be, though, if you knew you could go on sabbatical for six months and your business wouldn’t miss a beat. When you have the right team of virtual assistants, your business can operate with minimal input from you. This means you can focus on the things that you actually need to do (like your videos or podcasts) and have your team do everything else (like your blog posts and audio editing).Trivinia Barber is the founder of Priority VA, a boutique virtual assistant agency that matches elite-level entrepreneurs with highly skilled assistants. These assistants really understand the online space and come prepared to deliver a massive ROI right out of the gate. Our conversation is a fresh take on the world of virtual assistants, and we discuss the value that having the right team can make across various aspects of your business. You’ll learn how to effectively work with VAs, ensure they won’t leave you for a different employer, and become a grandmaster at delegation.

Episode 143 |

Creating Money Instead Of Earning It with Aaron Ross

Do you treat a rented apartment the same way you would treat your own home? Do you treat a rented car as well as you treat your own car? If you’re like most people, the honest answer is probably “no.” Similarly, most people who figuratively rent their jobs don’t treat them with the same passion or the same investment as they would if they felt they owned their jobs. This doesn’t necessarily mean having financial ownership of the job; emotional ownership is just as important.Tune into this episode with Aaron Ross to learn more about this concept of employee ownership and owning, rather than renting, jobs. Whether you’re a business owner or an employee, this conversation provides valuable information about lifestyle design from a true expert on the subject. Aaron is married with 11 children and three dogs. He’s also the author of From Impossible to Inevitable and Predictable Revenue and the co-founder of Predictable Revenue, the Outbound Success Company, and Predictable University.